Casie Gillette KoMarketing. Keith Goode IBM. Brian Harnish Site Objective. Jim Hedger Digital Always Media. Sam Hollingsworth Elevation Ten Thousand. Mark Jackson Vizion Interactive. Ryan Jones SapientRazorfish. Jeremy Knauff Spartan Media. Cindy Krum MobileMoxie. Ian Lurie Portent.
Julia McCoy Express Writers. Corey Morris Voltage. Arsen Rabinovich TopHatRank. Adam Riemer Adam Riemer Marketing. Alexis Sanders Merkle. Jes Scholz Ringier AG. Eli Schwartz SurveyMonkey. Paul Shapiro Catalyst. JP Sherman Red Hat. Matt Siltala Avalaunch Media. Grant Simmons Homes.
Bill Slawski Go Fish Digital. Aleyda Solis Orainti. If you want, Search Console can even send you alerts on critical issues that Google encounters with your site. Sign up for Search Console 5. The rest of this document provides guidance on how to improve your site for search engines, organized by topic. An SEO "search engine optimization" expert is someone trained to improve your visibility on search engines. By following this guide, you should learn enough to be well on your way to an optimized site.
In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages. Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:. Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work.
We recommend going through the entirety of this guide and specifically these resources:. If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site. The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a sitemap.
Learn more about how to build and submit a sitemap Google also finds pages through links from other pages.
A "robots. This file, which must be named "robots. It is possible that pages blocked by robots. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.
Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots. For more information on robots. Read about several other ways to prevent content from appearing in search results. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them.
One reason is that search engines could still reference the URLs you block showing just the URL, no title or snippet if there happen to be links to those URLs somewhere on the Internet like referrer logs. Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.
Finally, a curious user could examine the directories or subdirectories in your robots.
Do you really need to campaign? LinkedIn SlideShare. Public relations contributes to the way an organization is perceived by influencing the media and maintaining relationships with stakeholders. Selection of Fish breeds plays a major role in the sustainability of our business. Our own version of the scoring for general cognitive ability has five constituent components, starting with how well the candidate understands the problem.
If your site's robots. This can result in suboptimal rankings. You should create a unique title for each page on your site. If your document appears in a search results page, the contents of the title tag may appear in the first line of the results if you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video Choose a title that reads naturally and effectively communicates the topic of the page's content.
Each page on your site should ideally have a unique title, which helps Google know how the page is distinct from the others on your site. If your site uses separate mobile pages, remember to use good titles on the mobile versions too.
Titles can be both short and informative. If the title is too long or otherwise deemed less relevant, Google may show only a portion of it or one that's automatically generated in the search result. Google may also show different titles depending on the user's query or device used for searching. A page's description meta tag gives Google and other search engines a summary of what the page is about. A page's title may be a few words or a phrase, whereas a page's description meta tag might be a sentence or two or even a short paragraph. Description meta tags are important because Google might use them as snippets for your pages.
Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query.
Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags 18 and better snippets for your users We also have a handy Help Center article on how to create good titles and snippets Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.
While there's no minimal or maximal length for the text in a description meta tag, we recommend making sure that it's long enough to be fully shown in Search note that users may see different sized snippets depending on how and where they search , and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.
If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.
Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Structured data 21 is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages.
Search engines can use this understanding to display your content in useful and eye-catching! That, in turn, can help you attract just the right kind of customers for your business. For example, if you've got an online store and mark up an individual product page, this helps us understand that the page features a bike, its price, and customer reviews.
We may display that information in the snippet for search results for relevant queries. We call these "rich results. In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats. We recommend that you use structured data with any of the supported notations markup to describe your content.
Once you've marked up your content, you can use the Google Rich Results test 25 to make sure that there are no mistakes in the implementation. If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter which is a free tool integrated in Search Console that supports a subset of content types.
If you'd like to get the markup code ready to copy and paste to your page, try the Markup Helper tool. It also shows any errors we've detected. Correct structured data on your pages also makes your page eligible for many special features in Search results, including review stars, fancy decorated results, and more. See the gallery of search result types that your page can be eligible for. Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it.
Different content - for example, different products in a shop - as well as modified content - for example, translations or regional variations - need to use separate URLs in order to be shown in search appropriately. The hostname is where your website is hosted, commonly using the same domain name that you'd use for email. Google differentiates between the "www" and "non-www" version for example, "www. Path, filename, and query string determine which content from your server is accessed. The hostname and protocol are case-insensitive; upper or lower case wouldn't play a role there.
A fragment in this case, " info " generally identifies which part of the page the browser scrolls to. Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used.
The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors.
Unless your site has only a handful of pages, you should think about how visitors will go from a general page your root page to a page containing more specific content. Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?
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